Jeep in hot water over ad with SUV romping in wild waters
RENO, Nev. — The head of one of the nation's largest fish conservation groups says Fiat Chrysler's Super Bowl ads "glorified" the destruction of aquatic habitat in an apparent attempt to appeal to off-road thrill-seekers. "Fish are tough and resilient critters, but they don't do well with several-thousand-pound vehicles driving over their spawning grounds, tearing up the gravel where they lay eggs," he said. "Why someone would want to put out the idea that you should buy a Jeep so you could drive it up a creek is incomprehensible to me." For more information click on image.